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Frequently Asked Questions

Digital Marketing

What Is Digital Marketing?

Marketing, whether online or offline, focuses on connecting with a target audience – and good marketing is about connecting with this audience in the right way and at the right time. In today’s world, where the number of people using the internet continues to grow, the best place to connect with your customer is – more often than not – on the internet.

Digital marketing is marketing that is done on the internet, which includes all marketing that is displayed on a computer, smartphone, or any other electronic device. By using search engines, social media platforms, email and online advertising, digital marketing is a way of communicating with existing and potential customers.

What Are the Benefits of Digital Marketing?

Digital marketing – whether it’s a simple website, an active presence on social media platforms, or a large-scale digital ad campaign – is essential for almost all businesses as an effective way to increase brand awareness. The modern consumer often relies on digital content and online marketing as a way of learning about new brands and finding the solutions, products and services that they need. In this day and age, brands must embrace at least some elements of digital marketing to keep up with the competition.

Luckily, digital marketing is a broad and varied field, meaning businesses can choose to participate in the most relevant and effective strategies for their customers and budget. Online marketing also offers a number of excellent data analytics tools, which enable companies to monitor their successes and failures and gain a concrete understanding of their return on investment for each campaign. These data analytics tools are far more sophisticated than the feedback that is available with other more traditional marketing strategies, such as print ads and billboards.

What Role Does the Business Website Play in Digital Marketing?

A website is an important part of a business’s digital marketing strategy. However, a website that sits stagnant for months on end functions more like an online catalogue or brochure. For a website to be an integral and effective element of a business’s digital marketing strategy, it must be updated regularly, providing the most up-to-date and relevant news and developments from the company and/or industry. Businesses can use their website to interact with customers, and it is important to know that search engines such as Google much prefer websites that remain active and are regularly updated.