Growing a business to profitability takes time and effort. Having a good idea is not enough, as a business has to discover its target audience and refine this idea enough for its product or service to be of value to customers. Additionally, the business has to get the word out, making marketing a vital aspect to consider. Without the right marketing strategies, a business can have the best product but receive little interest from the market.
James Hopkins, the founder of the Lifestyle Marketeer programme, knows that businesses have to attract customers to grow revenues and remain operational.
While most businesses understand the need to increase their visibility to improve sales, not many have the financial muscle to spend on advertising or marketing efforts. However, even on a minimal budget, the following strategies can help raise visibility. The catch is that the business owner or entrepreneur has to be willing to put in the time.
Search Engine Optimisation
Search engine optimisation (SEO) is a key area for many businesses, whether they’re primarily online or not. While it can be a powerful tool for any marketer, the reality is that many are frightened by it, leading some to take shortcuts. Certainly, these shortcuts might get search engines to rank businesses higher in the short-term, but in the long term, it doesn’t work.
One tip for making the most of SEO is to create original content that avoids making too much use of keywords. The right keywords and phrases are essential to good rankings, but they don’t have to be overused. A business that aims to for insightful, unique and engaging content will stand out and attract visitors naturally.
Word of Mouth
There’s a reason why people reach out to family members or close friends when considering recommendations for service providers. It’s because word-of-mouth is effective and natural, and people are more likely to go for a tried–and–tested referral.
Word-of-mouth’s effectiveness comes from a psychological bias present in people. If the majority think positively about something (for example, a service or product), it’s assumed they know better. It’s partly the reason why many brands focus on establishing good online reputations, as they know that negativity can erode customer trust and diminish marketing efforts. Positive user experience spreads quickly and is a factor that contributes to loyal customer followings.